1
Use a Current Photo
Your LinkedIn photo should look like you now – not older than 2 years.
2
Ensure High Image Quality
LinkedIn recommends at least 400x400 pixels, higher is better.
3
Choose the Right Framing
Your face should fill about 60% of the image.
4
Use a Neutral Background
A calm, solid background doesn't distract.
5
Optimize the Lighting
Natural daylight from the front or slightly to the side is ideal.
6
Dress for Your Industry
Choose clothing that matches your industry.
7
Show an Authentic Smile
A natural, light smile makes you likeable.
8
Look Directly at the Camera
Direct eye contact builds trust.
9
Skip the Filters
Authenticity counts. Subtle optimizations are okay.
10
Test Different Variants
LinkedIn shows you statistics – test different photos.
Summary
- Use current, high-resolution photo
- Face takes up 60% of image
- Neutral background, good lighting
- Industry-appropriate clothing
- Natural smile, direct eye contact
Summary
Key Takeaways
- Current Photo = More Reach: Increase profile views by up to 21x.
- Face in Focus: 60% of your face should be visible.
- Neutral Background Looks Serious: Solid backgrounds signal professionalism.
- Smiling Opens Doors: Friendly smile increases contact by 20%.
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